Jewelry, plus craft, plus aesthetics, plus art of composition: at the center of Italy, in Anagni, one of the most beautiful medieval towns, you will discover the ability of Giulia Sorvillo di Serino. As a designer, Giulia shaped her knowledge trough a BA, two masters and a course at Constance Spry Flower School in London, focusing in Flower Arrangement – thus finding her own way into the creative world of jewelry.
«My goal – she says – is to create luxury products which are made by hand from natural elements, inspired by art and … sold at an affordable price. » The core of every single creation is the careful selection of materials, made according to principles of environmental friendliness and eco-sustainability. «My idea of luxury is what I call “luxocracy”: a micro affordable luxury, ethical and essential, through which everyone can experience the pure materiality of the jewel. »The models that inspire Giulia are nature and art. As for the art, Anagni and its ancient cathedral with remarkable medieval frescoes where a good starting point. She widened her horizons, then, ranging from Vermeer to Frida Khalo. Nature, besides, is a more variable subject: as a designer, Giulia prefers freshwater pearls, which “she just can’t be without”. Compositions draw their colours from natural elements: a palette of white, grey or pink.Each piece is made by hand with the use of natural and quality stones. Fantasy is displayed also in the range of jewelry items: earrings, necklaces and bracelets, as well as clutch bags, hair clips, headbands and shirt cufflinks – even accessories for pets.
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